In 2012, we were asked to work with a prominent international scientist who had a nanotechnology process to create a revolutionary product using graphene. We were asked to conduct detailed technology and market assessments to both understand the opportunity and validate new market options. Two of our key consultants were brought in –both with engineering and business backgrounds, i.e. they knew what they were doing. Graphene is pure carbon in the form of a very thin, nearly transparent sheet, one atom thick. It is remarkably strong for its very low weight (100 times stronger than steel and it conducts heat and electricity with great efficiency. Primarily, we were engaged to determine if the technology performed as claimed and if it had commercialization potential for any number of markets, if confirmed. The six month project included trips to two countries, working with numerous nanotech labs to run experiments, as we worked to first understand the properties of the provided graphene samples and then understand the test results and potential for commercialization. Our team determined limited commercialization potential in water filtration, but potential in a related area, but the client decided not to push forward.